We make branded merchandise:

Our Founding Story

Founded by industry experts who've seen the ins and outs of the business, Activate Branding is more than just a company; it's a vision realized. Our founders, Adam Wilkins and Richard Freemantle, bring with them a wealth of experience and an unwavering commitment to leaving a lasting impact on both the merchandise industry and the environment.

Adam Wilkins

Maintaining a healthy and active lifestyle are mainstay in Adam's day to day life. Recently becoming a father for the first time, family life has further cemented the drive to create a business that positively impacts the next generation.

Richard Freemantle

Richard, fueled by a passion for science, nature, and innovation, combines his extensive industry experience with a caring and considerate approach to business. His love for creativity enriches the wealth of expertise he brings.

Comprehensive Solutions

Our commitment extends beyond merchandise. We offer a comprehensive suite of services, including merchandise design and production, creative services to bring your brand to life, sourcing logistics to streamline your supply chain, bespoke apparel that reflects your unique identity, and e-commerce and event solutions that elevate your brand presence.

Eco-Friendly Practices

We're champions of sustainable sourcing. We take a strategic approach aimed at minimizing environmental impact throughout the entire supply chain. We're diligent with raw material selection, energy efficiency, waste reduction and recycling, supply chain transparency, water conservation, reducing carbon emissions and ethical labour practices.

Circular Economy Advocates

We're advocates of a circular economy. We actively promote closed-loop recycling, supporting initiatives such as clothing return and recycle programs. We harness ocean plastic to create products that not only reflect your brand but also make a difference by reducing ocean pollution.



Understanding your brand is the key to success. Our clients love the ideas we propose and it all stems from taking the time to listen and understand their brand and make the appropriate suggestions for the marketing message.


Creativity can come in all shapes and sizes. Whether this is through a new product, innovative material, activation ideas or clever operations, you can tap into the expertise of our team to get you the creativity your brand deserves.


Relax and enjoy the success of your event safe in the knowledge that our experienced operations teams know exactly how to deliver your gifts. Safe, on time and ready to impress your audience.

our accreditations


The World's Most Trusted Business Sustainability Rating. Our EcoVadis accreditation helps you manage ESG risk and compliance, meet corporate sustainability goals, and drive impact at scale by guiding the sustainability performance improvement of your company and value chain.


Sedex is a membership organisation that provides one of the world’s leading online platforms for companies to manage and improve working conditions in global supply chains. It provides practical tools, services and a community network to help companies improve their responsible and sustainable business practices, and source responsibly.


We work hard across all areas of Ecologi to bring you the best in climate action, trust and service. Ecologi’s mission is to inspire and empower businesses to accelerate global climate action.